From the alleys of Seoul, into the snow of Sapporo.
This is the record of arrival.(provisional text)
From Eungam to Sapporo. Gently, it arrives.
Iruda means to arrive, to reach. I grew up in the alleys of Eungam-dong, Seoul, and at the end of a long road, arrived at the snow of Sapporo.
Three names carry that distance. Arong · Eungam · Inyeon. Coffee is a letter, gently delivered to whoever opens the bag.
The companion's name. The miniature schnauzer who shared seventeen years with us — never a special occasion, just the everyday made warmer.
The name of departure. Eungam Station in Seoul's Eunpyeong district, where I grew up and spent thirty-one years. Against what the name suggests, a cup of bright citrus.
The name of arrival. Gratitude for the people met in this new city of Sapporo — the bonds (縁) that linger, like a long and gentle finish.
IRUDA's roasting is not about burning beans dark. It's about drawing out, cup by cup, the distance and land memory each bean carries — clearly, brightly. That is what we mean by 'delivering'.
Record (ledger) and map (atlas). Every roast has a record; every record has a route. In front of a small roaster in Sapporo, writing the road from Seoul one day at a time.
Correcting a common misconception — Eungam is a City roast with bright acidity. Not dark roast. A citrusy lightness is at the core of this name.